Archive for past

Past Memories

Posted in Industry talk, Random with tags , , , , , , , , , , , , , , on August 28, 2008 by Keveeno Reeverts

In a world where everything is based off of what has worked and what has not, shows that no idea can ever be completely original. It is all about taking on the challenge of what has worked in the past and using it in the present to make it work for the future. No idea should ever be the same, the work should never be done. What worked yesterday will not work today, but parts of it still do work. For example… think of a friendship between a man and a woman (or however you want it). The basic plan was friendship, dating, marriage, kids, grow old and happily ever after. Take that rearrange that different for each person and that is what you have today. It was an idea that somebody has contemplated on how relationships were suppose to work for us, and it worked for centuries.

Now take this music industry and how it is working today. It is a mutated plan on what has worked in the past, no longer do the majors have the pull that they have used to monopolized the industry. The indies have come up from bands managing themselfs to smaller versions of majors with less overhead and more chances at free publicity but at the cost of the battling between thousands of others. At what cost will the music industry take to get back into the original form, or a mutated one with the same results? Do we give up on plans to recreate the original results thanks to everybody’s true love, the internet? Or do we not only change the process, but our expectations and expand the process to include other ways to at least recreate success period?

Do we change success? Like back to the relationship issue. Some woman just want to be mothers, some want independence, and some want to marry rich. Some men just want to be fathers, some want to fly solo with a few stops on their travels, and some want to make it rich just to be able to get close to the models knowing that otherwise they never would have. In music, can success be the music that is heard by millions of people, making a million bucks, or just having a huge crew that live and die by your side?

You live by the past, you die by the past. These industries, no matter which one you are in, you need to take past memories that you have experienced to allow a change. I’ve always said out with the old, in with the new and I was only partially correct. Out with the original blueprints, but in with updated versions. You need to take the past memories to change them into something that is new rather than just follow the old plan.

Yesterday, everybody is on myspace. Today, take it and add the friends and than converse with them.

Yesterday, people started to write blogs. Today, take your blogs and converse with the people who comment to argue your point.

Yesterday, we had a president with another generation of experience. Tomorrow, we need change

Yesterday, we had a business strategy that worked, made people billions. Today, that same plan does not work but people still pimp the old way. Tomorrow we need change

Take your past memories and expand, but never let the memories die

From the mind of

Keveeno Reeverts