Past Memories

In a world where everything is based off of what has worked and what has not, shows that no idea can ever be completely original. It is all about taking on the challenge of what has worked in the past and using it in the present to make it work for the future. No idea should ever be the same, the work should never be done. What worked yesterday will not work today, but parts of it still do work. For example… think of a friendship between a man and a woman (or however you want it). The basic plan was friendship, dating, marriage, kids, grow old and happily ever after. Take that rearrange that different for each person and that is what you have today. It was an idea that somebody has contemplated on how relationships were suppose to work for us, and it worked for centuries.

Now take this music industry and how it is working today. It is a mutated plan on what has worked in the past, no longer do the majors have the pull that they have used to monopolized the industry. The indies have come up from bands managing themselfs to smaller versions of majors with less overhead and more chances at free publicity but at the cost of the battling between thousands of others. At what cost will the music industry take to get back into the original form, or a mutated one with the same results? Do we give up on plans to recreate the original results thanks to everybody’s true love, the internet? Or do we not only change the process, but our expectations and expand the process to include other ways to at least recreate success period?

Do we change success? Like back to the relationship issue. Some woman just want to be mothers, some want independence, and some want to marry rich. Some men just want to be fathers, some want to fly solo with a few stops on their travels, and some want to make it rich just to be able to get close to the models knowing that otherwise they never would have. In music, can success be the music that is heard by millions of people, making a million bucks, or just having a huge crew that live and die by your side?

You live by the past, you die by the past. These industries, no matter which one you are in, you need to take past memories that you have experienced to allow a change. I’ve always said out with the old, in with the new and I was only partially correct. Out with the original blueprints, but in with updated versions. You need to take the past memories to change them into something that is new rather than just follow the old plan.

Yesterday, everybody is on myspace. Today, take it and add the friends and than converse with them.

Yesterday, people started to write blogs. Today, take your blogs and converse with the people who comment to argue your point.

Yesterday, we had a president with another generation of experience. Tomorrow, we need change

Yesterday, we had a business strategy that worked, made people billions. Today, that same plan does not work but people still pimp the old way. Tomorrow we need change

Take your past memories and expand, but never let the memories die

From the mind of

Keveeno Reeverts

Why 99 cents is too much for a song.

I know this is looong overdue, but it doesn’t matter. 99 cents is still standard for a song and it’s too much. Think about this, a cd costs, lets go for the low, $15 for a cd with 16 songs. Minus $6 for distribution the cd is $9 to send to best buy. Best buy gets their profit loss cut (They take a loss because you buy a cd and they make a profit on the cd player; they win) and lets say the cd is worth $6. I’m not good at math, so my calculator says each song is 40 cents. Without the cuts, the songs are worth roughly 94 cents.

Now why pay 99 cents? I would love to support your artists, love to support your million dollar condo’s for the big artists, and for the struggling artists, I would love to support your music if it went back to the bootleg $5 cd days, maybe $10 for your cd if I got to listen to it first. But really, I myself have been on the roman noodle diet trying to pay off my loans, how am I gonna for over 99 cents for a song that I can hear on the radio if I had one, overplayed on MTV if I had cable? When somebody came to me trying to sell their independent album for $8, I talked them down to five.

With the recording process getting cheaper because of Pro Tools LE, mbox and not even needing pure acoustics no more, why should the fans still pay the same price? I say with all these lay offs of the major labels come through, at least have online MP3’s DRM free, and maybe 50 cents. Why pay cd price for an mp3 you can even easier get for free. Sell more at shows, with other things, get creative with it. With computers getting cheaper, free wi fi, people can more easily access iTunes, but even easier access these downloading sites to get all songs for free. The rich complain because their money flow is slowing, and the not so rich are over saturating the industry online, somebody either needs to stand out now, or make the mp3’s cheaper or free with ticket sales. You get better quality for free than paid for now and its crazy.

I’ve been coming up with my own plans on ways to boost the industry and most of them have one thing. Make mp3’s cheapers, cd’s cheaper, more profit to the artist means more power to their music, and most importantly, although Lil Wayne is close to double platinum or already made it… does not mean you will. One strategy is not the same for the next anymore, get creative or get lost in this huge sea of too many fish with not enough bait. Please comment and tell me what yall think.

From the mind of Keveeno