New Media Ark (under construction)

While a lot of the old heads stand in the raging rains waiting for it to pass, we have these new media sites which are becoming an ark. So when the water eventually passes over everybodys head, only those that go with whats now and keep building on their ark will survive.

As pointed in earlier posts, everybody knows about the declining record sales and feel as though their drowning in their past plans. From several counts it can be to lack of good music- But with about 40 different genre’s and many variations with the lowest near 200,000 and top over 2 million on myspace artists (myspace) I’m pretty sure that’s not the case. Some call it over satuation which could be the case. It could be the overal quality?

Well we’ll look in hindsite and see where we went wrong when we find the finished Ark of our new media, but I don’t think there will ever be a finished ark. With media and software always changing, so should the ark. Those who stick to the old ways will fail, and those who are late on whats new will just miss the ship. Those who don’t use Twitter, facebook, myspace (which is quickly becoming old), pandora radio, and/or any other startup sites that use a word of mouth approach to marketing.

Right now the best sales pitch is coming friend to friend, not billboard to billboard on the highway. New marketing is free, its just a matter of standing out, which is why the ark will never be finished, just like in DC it’ll always be under construction. Just always be on the lookout for whats new and jump on the ship before its time to build another.

From the mind of

Keveeno Reeverts.

Where will this industry take us?

Everybody is talking about the upbringing of indie labels taking this record industry out of their slump. I wouldn’t go as far and say the music industry in a slump, no, thats actually growing every day. Its just the fact of sales going down, and the record industry is taking the hit.There are many reasons for that, for examples,  Bush’s reccession (yes I’m biased, I hate this kat… so shoot me), the over saturated market (sometimes making sure your fans have new music everyday may seem all well, but the amount of quality that also stands out?), or it could be that this record industry of 20+ years may have been in a bubble that finally popped? So what is this solution? A lot of the indie labels I have talked to mention a lot of the same strategies that the majors failed on. There are many reasons to that, but still we need to figure a way past the old ways and come with something new. The tipping jar acts like street artists to world wide audiences, but sometimes the price to park the car can be more expensive than the tips given to the musician. It seems that rather than just looking at other strategies, we need something brand new. My recent work with 50 Entertainment shows they are dedicated as an indie label to figuring this industry out by helping few artists out with their career rather than throwing dozens of artists like a hook in the over saturated water hoping a million dollars bite. Sometimes all it takes is one group, with two hooks, very stable and strong rods (so when the million bite, the rod won’t break), and a good strategy when the big fish bite to pull it in.

From the mind of

Keveeno

Introduction

Hey how are yall doing. My name is Kevin, but most people call me Keveeno. I am a recipient of a AAS in Music and Entertainment Business from the great school The Institute of Production and Recording in Minneapolis, MN, and have a internship currently with 50 Entertainment that I am very glad to have gotten.

I believe that every step of the way to a dream is an accomplishment in its way, so each show that I help create is its own entity in a way. I believe that if music came out as more of an accomplishment of goals for the artist, rather than an accomplishment of money, than possible music will be better. I don’t mean that all music is bad but as a avid hip hop fan, it seems that it has lost its roots and came to something more about money rather than about people. Hip Hop use to tell stories of struggles, and now its stories on gang relations that are more fake than KFC’s chicken.

There are some people out there who come out lyrical but have no substance to it. It seems that everybody is trying to rap these days, and that dilutes what we hear which causes our ears to pick and choose something good out of what we hear rather than going out of our way to hear whats good.

As I babble on whats on my mind, I have my first day of my internship tomorrow so I’m off to dream of what could be if I get rich. But don’t worry, I won’t rap about it.

Peace and love

The mind of Keveeno

PS if you are wondering what aritsts I do like…

1- Talib Kweli

2- Nas

3- The Roots

4- Anthony Hamilton

5- Lauryn Hill

6- Alicia Keys

7-Mos Def

8- Immortal Technique

9- Alicia Keys

10- Amy Winehouse

Edit— I forgot Nas!