While a lot of the old heads stand in the raging rains waiting for it to pass, we have these new media sites which are becoming an ark. So when the water eventually passes over everybodys head, only those that go with whats now and keep building on their ark will survive.
As pointed in earlier posts, everybody knows about the declining record sales and feel as though their drowning in their past plans. From several counts it can be to lack of good music- But with about 40 different genre’s and many variations with the lowest near 200,000 and top over 2 million on myspace artists (myspace) I’m pretty sure that’s not the case. Some call it over satuation which could be the case. It could be the overal quality?
Well we’ll look in hindsite and see where we went wrong when we find the finished Ark of our new media, but I don’t think there will ever be a finished ark. With media and software always changing, so should the ark. Those who stick to the old ways will fail, and those who are late on whats new will just miss the ship. Those who don’t use Twitter, facebook, myspace (which is quickly becoming old), pandora radio, and/or any other startup sites that use a word of mouth approach to marketing.
Right now the best sales pitch is coming friend to friend, not billboard to billboard on the highway. New marketing is free, its just a matter of standing out, which is why the ark will never be finished, just like in DC it’ll always be under construction. Just always be on the lookout for whats new and jump on the ship before its time to build another.
From the mind of
Keveeno Reeverts.
