Archive for November, 2008

A definition of mini or larger success.

Posted in Random with tags , , , , , , , , , , , on November 11, 2008 by Keveeno Reeverts

i got a question to ask, and as I like telling stories, I will explain in story…

What is better? The many little success or the larger one?

Yes we all strive for that one larger one, but isn’t the journey better than the destination 90% of the time? Aren’t the little successes sometimes stronger than the big one? When I’m at my night job, I always look toward my next break rather than when I am officially done because than each break is actually a refresher rather than just a delay of me being done. I look at every day of Mn winter not as another day it is not summer, but another day close to over that is another day closer to summer. I am an optimistic always looking at the small things as successes knowing that less than a decade ago it was a completely different story. I won’t talk about those times but i will talk from another story to prove that sometimes taking things week to week is better than looking at a larger picture.

Jerry thigspin is an acoustic guitar player and singer. He loves performing stories about things he has seen, and replaying stories he has heard from other people. He had a goal of one day performing this one story about this girl who is 17 and has an advance case of cancer, but needed a intimate atmosphere for a venue.  Its a strong song and he hoped it would do something to help her story live on since she herself has already been giving a date that she would not live past. Now the always large success of most artists is getting noticed, but is this song’s success based upon a large audience or an intimate showing just to the family to know that somebody else cares?

A more lighthearted story-

Long tail marketing has become large recently mentioning the growth of the genre’s that are not so standard. So lets say Tiffany Corleone is a indie rock/ pop/ rnb/ crunk/ hip hop/ acoustic artist that has a small dedicated base. She loves performing live, and she wants to do a sold out show at this venue able to hold 1400 people. Her largest show previously has been with 260 people at a coffee shop/ venue, and she thinks she could do better. She decides to set a date for the show, and she gets booked at this larger venue. Now is the time to promote it. She pushes it online, and has 100 confirmed people who say they will show up and its a month in advance. The show finally comes and she has a total of 748 people who show up and her dreams are crushed and she spends the money she made to mimic Amy Winehouse and go off on drugs. That’s a little dramatic, but its a severe case on one who is looking for too high of a success before they work on the little successes.

So do you have a story of mini successes or larger successes? Or which do you perfer? I still say I would rather look at day to day success to lead to a larger rather than one large one that may be too big to handle.

From the mind of

Keveeno Reeverts

Impulse music

Posted in Industry talk, Interesting Business idea, Random with tags , , , , on November 4, 2008 by Keveeno Reeverts

When was the last time you purchased music off of an impulse? When you go to Target or any grocery store they have candy and other treats sitting there waiting for you to buy outside of your normal grocery list. I work part time at a grocery store and so many times while in line, people purchase those items. They pay hundreds for groceries, so what is 89 cents for a twix? 89 cents lasts 20 seconds, and 99 cents can last a lot longer, so where has the music impulse purchase went? Why is 99 cents too much for a song? Sometimes 89 cents is too much for candy so people steal it and that is given. I use to be a huge music downloader, I won’t lie. As time goes by, and I have a little more money now I can purchase songs now. I just purchased the new Anthony Hamilton song “Cool” as a impulse buy since I could not find the full song on myspace or youtube.com.

My point of this is we need a way to put impulse back into this music. If there was a way where we could sell music where there is no purchase remorse than that is the best way to do it. If we punish, then  there will be some people who feel bad and others who’ll get addicted and just download everything. There has to be something that makes people feel good enough about the purchase to make it an impulse.

What would you suggest? How would you make people feel good about music?

From the mind of

Keveeno Reeverts